Here's Why the Audi R8 Was the Perfect Halo Car

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Doug DeMuro

22 dagen geleden


The Audi R8 was the perfect halo car. Today I'm going to explain why the R8 was such a success at being a halo car -- and why other halo cars have failed to replicate the R8's major success.


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Bunsenn Dag geleden
I still Audi should’ve made their own engine for this car. It didn’t have to be a diesel-powered V8 like they originally planned, but they shouldn’t have just lifted a V10 from a Lamborghini. That way, it would be a car that represents things that you can find in Audi models lower down the ranks.
Mister Dragzon
Mister Dragzon Dag geleden
Born in the late 90s, the original R8 was and always will be an absolute legend in my mind. A classic I’d love to own one day.
V3RM1LI0N Dag geleden
kudos to audi
Dennis Micheals
Dennis Micheals Dag geleden
B7rs4 is my favorite audi
2BUnphettered 2 dagen geleden
Doug, when are you going to review a 1st gen S5? 🤔
TheVastLive HD
TheVastLive HD 2 dagen geleden
Also that audi was in many movies and the protagonist car
Arion 2 dagen geleden
Correction: the Audi Q7 came out in 2005. BTW: Despite my profile picture, I am not a Porsche fanboy. I just think that the 911 is a good-looking vehicle.
LucasPerson 3 dagen geleden
IRMacGuyver 4 dagen geleden
I really don't know who these people are that just wander into a dealership to look at halo cars without knowing if they can afford it.
7stiano 4 dagen geleden
You can get one for 30k now
Macht 4 dagen geleden
The real Audi Halo car is the Audi Quattro.. also the LFA is arguably the best sounding car of all time.
Zachary L'Anglois
Zachary L'Anglois 5 dagen geleden
I thought.. surely he’s gonna mention Iron Man.. but nah..
pinut187 6 dagen geleden
The main success of Audi isn’t due to the R8. Audi was giving cars to all celebrities and have these appear in all the magazines, newspapers etc.
Burnitzki Cars & More
Burnitzki Cars & More 7 dagen geleden
Only Doug would wear a shirt with a dodge caravan on it.
242Evangelion 7 dagen geleden
"Here you have this exotic sports car coming from a German luxury brand. Something BMW or Mercedes had never done AT ANY POINT IN THE PAST"... BMW M1
Geoffrey Shih
Geoffrey Shih 7 dagen geleden
I feel like this is what Kia did with the Stinger
Ethereal Goddess
Ethereal Goddess 8 dagen geleden
Cars level 1000 taught by Professor Doug Demuro 😍
Brian St. Denis
Brian St. Denis 8 dagen geleden
The Acura point is a good one. Acura knows how to do it... the original NSX came along with Integra R and Legend. All 3 of those were (are?) super desirable vehicles. Two of them shared VTEC, and made a great threesome. I really hope Acura moves back towards younger and sportier cars.
Joseph Donnelly
Joseph Donnelly 8 dagen geleden
In 1991 when people walked into the Acura dealership they saw the NSX on the floor looking spectacular, then they saw the Acura Integra, and the Acura Legend; not the cars you mentioned which came out much later. I know firsthand, because I was one of those people. I purchased the Integra which was basically a very dependable and good car for the time, still left you looking over your shoulder at the NSX as you drive away.
cloud ix
cloud ix 8 dagen geleden
Nissan doing it again with the 400z, They are also introducing a new line up of cars in 2022.
Johnathan Trentwell
Johnathan Trentwell 9 dagen geleden
When you buy an Audi it's actually a requirement in the purchase agreement that you wear a shit load of cologne at all times
Lord Nuker
Lord Nuker 10 dagen geleden
I have an 10 year old Audi A8, and that car is better speced than most of the modern cars today in the same price range 40k$
Daniel Staggers
Daniel Staggers 10 dagen geleden
My Dentist had an R-8 and all it did was try to bankrupt him. It constantly broke down and finally the shifter linkage rusted so much is seized solid. He bought this thing new and all of it should have been covered under warranty and the dealership weaseled out of it all. He was blamed for everything that went wrong with it. The Linkage was the straw that broke the camels back and he got rid of it. What did he buy? A Range Rover and he only had that 6 months. It spent more time at the shop than his garage. Then, he bought a Jaguar and we won't even talk about that. Let's just say it was very short lived. Don't ever talk to my Dentist about European cars.
Don Millo
Don Millo 10 dagen geleden
...and it was in the Ironman movie. Yeah thats right, I said it.
RapidKiller11b 10 dagen geleden
LFA wasn't really meant to be a halo car imo. LFA was a test bed for Toyota to go crazy on and develop new technologies for the rest of their cars, which is why it ended up being so expensive.
jack palczynski
jack palczynski 10 dagen geleden
The GT-R still has another problem. While a customer might come in and buy a 300 year old design called the 370Z, a dealer has to be a special GT-R dealer to sell them. So your local Nissan dealer might not only never have a GT-R in their showroom, customers for a new GT-R have to work to figure out where they can even buy one.
mgns 10 dagen geleden
I have never seen an LFA in person to this day.
Cornflakes Yognaut
Cornflakes Yognaut 10 dagen geleden
holy shit just one t-shirt
Sebastião Mendonça
Sebastião Mendonça 11 dagen geleden
The original R8 V8 still looks new even 13 years later
Alex Core
Alex Core 11 dagen geleden
I buy that people coming in for the R8 were then moved to the S5 instead, but to suggest that R8 fans came in to buy the Q5 is a little bit of a stretch.
Landnok 11 dagen geleden
Who else got an Audi ad after this lol (like if you did)
Imad Islam
Imad Islam 11 dagen geleden
Audis debut in iron man: ''Am I a joke to you''
Milek Drebin
Milek Drebin 12 dagen geleden
On top of that: Audi managed to win LeMans with it's V12 diesel which was then available in Q7 back in the day and they had purchased Lamborghini to put their V10 into R8 and RS6. They went "all in" to smash BMW M and AMG in the face and became THE DESIRABLE BRAND :) I'm now shopping for a sproty crossover and I will go for GLA AMG as I cannot afford RSQ3 :) Audi basically became a first choice in Performance daily drivers world.
Milek Drebin
Milek Drebin 12 dagen geleden
Not sure if that was the same in the US but here in Europe R8 was always considered a "cheap" Gallardo (same as RSQ8 is now the affordable Urus).
Kai Ponte
Kai Ponte 12 dagen geleden
Watching this and keep thinking I'd see the dog show up in the car behind Doug.
Ryan Zoz
Ryan Zoz 12 dagen geleden
Does anyone remember the R8 (wasn’t called the R8 though) being in need for speed carbon! That’s why I love the car! It’s beautiful and nostalgic for me being that I’m 28 and the game came out when I was kid! Still my favorite car to this day!
AudiR8Fanboy 13 dagen geleden
I love the R8 so much. I need one. Too bad EVs are ruining the car community and I probably won't be able to afford one let alone fuel it.
Hendrik Hufert
Hendrik Hufert 13 dagen geleden
BMW had the M1 in the 80s which was also considered a supercar by the time.
Mfon Iton
Mfon Iton 13 dagen geleden
Another reason why the Lexus was a flop was imperfect timing
electricmojo 13 dagen geleden
well in germany, Audi always was a car "for the people", for the men and the family. like, Volkswagen owners couldnt believe that Audi stands equally beside VW in terms of sold numbers. you can't talk the reputition down of Audi's fourwheeldrive, 5cylinders and the rally championships by Walter Röhrl and collegues :D
jim dandy
jim dandy 13 dagen geleden
“Audi’s were not cool!” This is evidenced by the fact Ferris Bueller’s dad drove one.
jim dandy
jim dandy 13 dagen geleden
I want that Audi station wagon
Andrew Murphy
Andrew Murphy 13 dagen geleden
This would make a great Harvard business review case, thanks Doug
Drew Pera
Drew Pera 13 dagen geleden
I’ve wanted an R8 since they were first released. It’s still a dream car of mine with speed, luxury, and style.
E90_Alpine_White 14 dagen geleden
The R8 became my favorite car when it was the cover car for Forza Motorsport 3
CarsNfun 14 dagen geleden
I m always gonna remember when the r8 came out. the first apparence at the superbowl was majestic! Well done commercial.
TheGrayMongoose 14 dagen geleden
The REAL reason why the R8 succeeded and the other two didn't was because the R8 looked good and the other two looked like average ugly sedans.
nxc cxxpxr
nxc cxxpxr 14 dagen geleden
The LFA exceeded everything, even today it's still known to be one of the best driving cars ever made
Player Rasor
Player Rasor 14 dagen geleden
NLfast gave me an Audi ad after the video ended
Bob Saltzman
Bob Saltzman 14 dagen geleden
Are you Albert Brook’s son?
Michael Aebi
Michael Aebi 14 dagen geleden
I think here in Switzerland the R8 didn’t play such an important role. More important was the quality step Audi made (at one point clearly above Mercedes and BMW level), the quattro in the alps in winter, and the Avant models (Europeans love station wagons). And the S and RS models played an important role in terms of brand awareness.
kappaomegaphi 15 dagen geleden
R8 was derived from the Gallardo...
Ray Sarkissian
Ray Sarkissian 15 dagen geleden
Great points. I agree
EDD W. 15 dagen geleden
I wonder how Audi feels about VW making the Phaeton, Touareg or Arteon? Like, aren’t those talking sales from them?
EDD W. 14 dagen geleden
@nxc cxxpxr yes but I’m pretty sure they had something to say about the Arteon being too similar in MSRP to the A5.
nxc cxxpxr
nxc cxxpxr 14 dagen geleden
Volkswagen owns them, who cares. You only buy an arteon because you can't afford an Audi. Different markets
MountFahrzeug 15 dagen geleden
In Europe the RS6 could also be considered a halo car. People buy the A6 and love Audis because they admire the awesome C7 RS6
David S
David S 15 dagen geleden
I like this new format. I wonder if the GTR would’ve been better served to the NA market under the Infiniti brand? It always seemed like a joke having $100k + car serviced at a Nissan dealership where they typically don’t even offer service loaners.
goliathsuperstar 15 dagen geleden
i cant believe i went through half this vid
Mehdi Boumour
Mehdi Boumour 15 dagen geleden
Petition to name Doug's garage Doug DeGarage
Ryan Pakrovsky
Ryan Pakrovsky 16 dagen geleden
I still think the original R8 is better looking then the current one.
Raveen Bikha
Raveen Bikha 16 dagen geleden
I remember nfs carbon audi le man concept which eventually became a real car
Mike Likes
Mike Likes 16 dagen geleden
Interestingly, Apple tries to do this with the Mac Pro.
Mr Turner
Mr Turner 16 dagen geleden
The R8 being in the first Iron man was huge
One Issue Voter
One Issue Voter 16 dagen geleden
Uhhhh. BMW had the 507 and the M1, Merc had the Gullwing, then the CLK GTR. So don't say they had "never done" them in the past, but they had certainly gone away from pure performance cars by the 90s/00s
Keli K.
Keli K. 16 dagen geleden
The first gen R8 still looks so fresh, like it is a brand new car for 2022! The first time I saw one, that was back in 2019, I couldn't take my eyes off it. What a stunner!
LMacNeill 16 dagen geleden
In the '80s and '90s, Audi just didn't *build* the vehicles they build today. Quality-wise, I mean. They felt *very* much like gussied-up VWs. Kind of like how a Buick felt like a gussied-up Chevy, or a Mercury felt like a gussied-up Ford. It was a VW with some nicer stuff inside. Now they do a *far* better job of differentiating themselves from their VW parent company. They feel like their own brand -- worth the premium you pay for it -- rather than a re-badged VW with extra options and a few luxury touches.
Lower Michigan
Lower Michigan 16 dagen geleden
I think the NSX also had a problem with what it became. Fans were expecting a super lightweight car. The LFA was not accessible. It was unlikely to even see one at a dealer.
Brent G
Brent G 16 dagen geleden
Haha, I love that the NSX was the first failed Halo car you mentioned - I was thinking the exact same thing. It seems like a cool car, but I still think Acruas are undesirable for their price point.
Lee Douglas
Lee Douglas 16 dagen geleden
Build #1816 2018 NSX pictured left. Halo car, failure. Super awesome fantastic everyday driving supercar? Knocked it out of the park.
Eric Peltier
Eric Peltier 16 dagen geleden
Good stuff. Certainly lots of opinion, but great arguments. One thing I feel also helped was the styling of the R8. It was super recognizable. Very fresh. If I saw an LFA or NSX from a distance, I'd recognize it as rare, but I could not tell you what it was until up close. The R8 does NOT have this issue.
Marissa Richardson
Marissa Richardson 16 dagen geleden
DATME: -p-o-r-n--s-e-x----۞ CHOOSE YOUR DREAM GIRL !💖🖤❤️#今後は気をライブ配信の再編ありがとうです!#この日のライブ配信は、#かならりやばかったですね!#1万人を超える人が見ていたも ん(#笑)#やっぱり人参最高!#まさかのカメラ切り忘れでやら1かしたのもドキドキでした #今後は気をライブ配信の再編ありがとうです! #この日のライブ配信は、 #かならりやばかったですね! #1万人を超える人が見ていたもん( #笑) #やっぱり人参最高! #まさかのカメラ切り忘れでやら1かしたのもドキドキでした #垃圾
Fukai REN
Fukai REN 16 dagen geleden
even cover the logo, R8 just looks like a Audi.
Ramon Brito
Ramon Brito 16 dagen geleden
Doug you are the man. Simply the man. I can’t tell you how many times I’ve had this argument and people don’t get it. The act as if what I’m saying is offending their soul. (Shaking my head.)
Sergiu Mada
Sergiu Mada 16 dagen geleden
what are other halo cars that were successful?
Big Izzy84
Big Izzy84 16 dagen geleden
Too bad Audis are overpriced junk that break down all the time. And cost a kidney to repair
BangDroid 16 dagen geleden
I "registered my interest" for the R8 and was invited to test drive one and was sent a hardback book full of beautiful photos, specs and details. Still have the book, never test drove one, I was poor and only like 20. They would have laughed if I turned up.
Pabs SD
Pabs SD 17 dagen geleden
Yep, this belongs on MORE Doug
TheMystro1971 17 dagen geleden
Problem was that the R8 still got its butt kicked by the 997 at the time on shows like Top Gear. I owned both brands and the R8 with the 4.2L S4 engine wasn’t enough and was considered too boring to drive and heavy. Lexis and Nissan have NO DNA of performance driving machines so they were/are not considered a real top luxury car player against MB and BMW. Audi was also backed by VAG which would never ever let the R8 surpass their Porsche brand which also and still does cripple the Audi Brand.
Demitri Nikolaou
Demitri Nikolaou 17 dagen geleden
Think it's safe to say that the GT-R got people in the door. The problem was that it was just too far and no in between the Nissan Z which was the closest. Even a Nismo Z was a stretch to say I came here for this but let me walk out with this. If they had one more model with lets say a V6 Turbo or the Z was closer, it could have pulled it off. Then they also just let both the GTR and the Z live on WAYYY too long without any changes and increasing the price. The GTR was a super car bargain, and I'd even say ahead of the R8 when they launched...And I really like the R8.
Alberto Jordá
Alberto Jordá 17 dagen geleden
Do you really think GTR didn't bring buyers for the 370Z...? 🤔
JK F1 17 dagen geleden
The R8's daytime LED's were the real game changer.
Kevin mykisen
Kevin mykisen 17 dagen geleden
This is Wrong the reason it’s succeeded was because of Iron Man
Maximilian L
Maximilian L 17 dagen geleden
I will always remember clarkson saying: "Other sportscars are like walking a cow backwards downstairs... The R8 is like buttering Keira Knightley" or something like that
Erw Jel
Erw Jel 17 dagen geleden
The perfect car.
Saud Millwala
Saud Millwala 17 dagen geleden
if acura’s 2021 lineup came out when the nsx came out, then i feel acura would have gone up a lot
TheFrostyBeast 17 dagen geleden
Either he hasn’t seen marvel movies or is just blind to the fact that iron man was major for the brand too
Hunter B
Hunter B 17 dagen geleden
Audi went about making the R8 a desirable halo car very intelligently too. Having it seen in various forms of media as 'the best' or luxurious. If any of you have played Need for Speed Carbon I'm sure you remember the R8 as the final car you unlock as well as the car driven by the final racing boss. Even more broad of an audience was its appearance in the first Iron Man movie which made me want one as a teenager for sure. Those were the two that stood out to me but I'm sure there were numerous others.
J Codol
J Codol 17 dagen geleden
2:26 True. It wasn't until 1998 when Ronin showed us that cactus green Audi S8. That caught my attention. Also, wasn't the 2007-2008 RS4 the 'alternative' to the R8 (same motor!) for those who could not justify a 2-seater (or the cost!)?
spiralnapkin 17 dagen geleden
Dodge viper is greatest halo car
spiralnapkin 17 dagen geleden
RIP More Doug Demuro
Dallos Zsolt
Dallos Zsolt 17 dagen geleden
An A4 instead of an R8? I don't think so this was the way in went. Rather: the Lamborghini Gallardo is too expensive, let's settle with the R8 - it is quite close.
Z K 17 dagen geleden
The R8 was also featured in the first really big Marvel movie, Ironman. So that definitely helped
Z K 17 dagen geleden
I didn't even know Audi was a thing when I was a kid and then the R8 came out and I started noticing Audi.
Braden McGrath
Braden McGrath 17 dagen geleden
Another *big* piece - marketing. R8 had prominent placement in "Iron Man." Right place right time is definitely a thing.
TzadikTheManic 17 dagen geleden
Rolf Knappmann
Rolf Knappmann 17 dagen geleden
I want to add the fact that the R8 was later turned into a less expensive Huracán, with an exciting V10 in it. The Huracán itself is pretty reliable for the crazy supercar that it is. The Audi R8 is even more reliable, repair costs are lower, it's a little bit more subtle which is appealing to some people too and it's more roomy. If you're above 6'/6'1" the R8 will give you quite a bit more headroom than the Huracán does.
Jakob Hansen
Jakob Hansen 17 dagen geleden
I remember reading this post on Jalopnik written by Doug. It's still just and enjoyable and educational to watch on his NLfast.
Jim S
Jim S 18 dagen geleden
Audi has a 20+yr/generational reputation cycle: people having never owned it would be tempted by the design and features (and the worst of "German engineering" by VW at slightly lower price than BMW and MB), then after owning it would swear off it for decades if not the rest of their lives. Audis were popular in the 90's, just like their popularity in the 2010's. After its sales crash and used Audis becoming relatively unavailable to 2nd-hand buyers, the institutional knowledge about shoddy Audis quality would be lost among another new generation of car buyers, then they'd be gullible to Audi marketing again. It's low sales in the early part of the first decade of the 2000's was doing the necessary part of purging the ill reputation from public memory.
Kyland719 18 dagen geleden
i hav audi b7 a4 avant manual notice me ko4 go psss (edit that nogaro blue looks amazing)
Emanuel Castro
Emanuel Castro 18 dagen geleden
The R8 was also featured in video games. It was always the best looking, fastest car in racing games at the time.
qxANGELxp 18 dagen geleden
The new R8 doesn't look as stunning as the first R8. Saw multiple R8s parked next to each other at a car show a couple days ago, and the newer squared-off design they went with just looks too generic.
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